Amy Zakarin is a leading East Coast publicist, using her trademark forward-thinking strategies and innovative ideas to bring her clients to the forefront of national news and trends. A leader in the luxury category public relations field, Amy has built her career working with visionary leaders, developers, hoteliers and designers in real estate, lifestyle, philanthropy, arts and hospitality.
Having made it her mission to transform the way people look at South Florida real estate by putting the emphasis on lifestyle rather than location, Amy counts the biggest names in the business as her long-term clients, including The Related Group, Fortune International Group, Peebles Corporation and Terra Group.
Her savvy for creating a new perspective on the industries she loves and appeal to the affluent market has attracted the corporate and cultural sectors to seek out her public relations counsel, from Artefacto and Art Miami, to Merrill Lynch and Sylvester Comprehensive Cancer Center. Known for her creative and strategic campaigns, Amy draws on an extensive network of media, social, corporate and community contacts to develop a multitude of high-profile marketing and press opportunities for her clients.
Her community involvement and fundraising focuses on animal welfare. Among Amy’s personal campaigns is her commitment to retire Lolita from the Miami Seaquarium, working closely with PETA and Orca Network, as well as her fifth consecutive year chairing Brunch for the Animals with Humane Society of Greater Miami Adopt-A-Pet, in which she shaped and elevated the event into an all-star afternoon for dogs and people. Amy also supports ongoing local initiatives aimed at lowering the unwanted pet population with spay and neuter education and access.
Amy’s background includes a senior executive position at Burson-Marsteller, the world’s largest public relations firm. Just prior to opening her own company in 2001, Amy was Vice President at Len Dugow & Associates, heading the PR division for both the Miami and New York offices.
Marcia Martinez Laas is a PR powerhouse, leveraging 15+ years of leadership in marketing, writing, publishing and community involvement to deliver a fully integrated approach to the local and national PR landscape.
Since joining the firm in 2004, her ability to shape newsworthy stories led to an agency portfolio of coverage on The Today Show, 60 Minutes and Fox Business News; covers of The New York Times, USA Today, Wall Street Journal, The Miami Herald, New York Post, Art + Auction and Conde Nast Traveler; features in Town & Country, W, Departures, WSJ. Magazine, Travel + Leisure, The Times UK, T Magazine, Forbes, Details, Wallpaper*, Elle Décor, VOGUE, concierge.com, Daily Candy, Huffington Post, and many more.
Marcia played a strategic role in the growth of the firm’s hospitality, arts, design and lifestyle division, spearheading national campaigns for some of the biggest names in the industry, from Morgans Hotel Group to Maison&Objet and Miami City Ballet. She oversees, manages and develops the staff at ZMPR to ensure not only the innovation of the most high-level and creative strategies, but also the activation of those campaigns for maximum success and deliverables for each client.
An active leader in the community, Marcia serves on the boards of Friends of The New World Symphony and Fashionably Conscious for Coconut Grove Cares. She is also an active supporter of Best Buddies, YoungArts and Miami-Dade Women’s Fund. Her passion for the community and cultural organizations links to creative and valuable partnership development for her clients.