Amy Zakarin is a leading East Coast publicist, using her trademark forward-thinking strategies and innovative ideas to bring her clients to the forefront of national news and trends. A leader in the luxury category public relations field, Amy has built her career working with visionary leaders, developers, hoteliers and designers in real estate, lifestyle, philanthropy, arts and hospitality.
Having made it her mission to transform the way people look at South Florida real estate by putting the emphasis on lifestyle rather than location, Amy counts the biggest names in the business as her long-term clients, including Jorge Perez and The Related Group, as well as One Thousand Museum, Dame Zaha Hadid’s final residential tower.
Her savvy for creating a new perspective on the industries she loves and appeal to the affluent market has attracted the highest end of the corporate and cultural sectors to seek out her counsel. Corporate clients range from Artefacto and Art Miami, to Merrill Lynch and Sylvester Comprehensive Cancer Center, to Perry Ellis International and Mana Contemporary.
Known for creative and strategic campaigns, Amy draws on an extensive network of media, social, corporate and community contacts to develop a multitude of high-profile marketing and press opportunities for her clients.
Her community involvement and fundraising largely focus on animal welfare. Among Amy’s personal campaigns and commitment is to retire Lolita from 50+ years of captivity at the Miami Seaquarium–working closely with PETA, Orca Network and prominent political figures. She also proudly chairs “Brunch for the Animals,” benefiting Humane Society of Greater Miami. With this annual event, Amy has cultivated an all-star afternoon for dogs and people into a six-figure fundraising success. She also supports ongoing local initiatives aimed at lowering the unwanted pet population with spay and neuter education and access.
Amy’s background includes a senior executive position at Burson-Marsteller, the world’s largest public relations firm. Just prior to opening her own company in 2001, Amy was Vice President at Len Dugow & Associates, heading the PR division for both the Miami and New York offices.
Marcia Martinez Laas is a PR powerhouse with two decades of leadership in public relations, marketing, advertising, writing, publishing and community involvement to deliver a fully integrated approach to the local PR landscape.
After acting as managing editor at publications including Lincoln Road Magazine, Las Olas Magazine, International Yachtsmen, Bal Harbour Shops Magazine and others, she joined the firm (formerly known as Zakarin Public Relations) in 2004. Her ability to shape newsworthy stories led to an agency portfolio of coverage on The Today Show, 60 Minutes; covers of The New York Times, Wall Street Journal, The Miami Herald, Art + Auction and Condé Nast Traveler; features in Town & Country, W, Departures, Travel + Leisure, T Magazine, Forbes, Details, Wallpaper*, Elle Décor, VOGUE, and many more.
She played a strategic role in the growth of the firm’s hospitality, arts, design and lifestyle division, spearheading national and local campaigns for some of the biggest names in the industry, from Starwood Capital/1 Hotels to Morgans Hotel Group, Maison & Object, Moet & Chandon, and New World Symphony.
She leads overall operations at the firm, including working closely with clients to understand and champion their goals. Often sharing the same interests for design, destinations, arts and community, she brings an intimate knowledge and unique passion for her clients’ businesses and success. She also leads the team with a collaborative management style to ensure not only the innovation of the most high-level and creative strategies but also the activation of those campaigns for maximum success and deliverables for each client. From leading brainstorms to taking the team to NYC for media intros, she ensures her team has all the tools to succeed for clients.
An active leader in the community, Marcia serves on the Boards of Friends of The New World Symphony and Fashionably Conscious, a non-profit organization to raise funds for Coconut Grove Cares. She is also an active supporter of Best Buddies, YoungArts, Chapman Partnership for Homeless and Miami-Dade Women’s Fund. Her passion for the community and cultural organizations links to creative and valuable partnership development for her clients.